Deep Roots Mountain Revival in July
Marvin’s Mountaintop (Masontown, WV) will host the second annual Deep Roots Mountain Revival this summer on July 20-22, 2017. This year’s lineup includes Brandi Carlile, Dr. Dog, Lettuce, JJ Grey & Mofro, Moon Taxi, Sam Bush, Yonder Mountain String Band, and many more with regional acts including Tyler Childers, The Horse Traders, Qiet, Poor Taters, and The Kind Thieves joining them on the bill. Attendees will be treated to three days of top-tier musicianship, regional artisans, craft vendors, mountain camping and family-friendly activities.
Local community is important to Deep Roots Mountain Revival, so the festival has offered an exclusive discount on tickets at several businesses throughout West Virginia. A limited supply of three-day weekend passes will be available at select locations for $140. This sale takes place at the following businesses: Almost Heaven Desserts & Coffee Shop; Big Times; The Bank; Budget Tapes & Records; Belldina Pharmacy; and Cheap Thrills. Tickets may be purchased at the participating outlets or online through the Deep Roots Mountain Revival website at deeprootsmountainrevival.com.
Festival founder and curator Claude Ryan is a West Virginia native and has offered some insight on the makings of Deep Roots Mountain Revival:
Question: What’s the background behind the festival? How was the choice to have the festival in West Virginia made?
Answer: In 2011 I started working with Clayton Koontz, Founder of Active Air Productions. We quickly discovered that we both had common ideas and dreams, one of those being to create our own music festival. Since we are both life-long residents of WV, having this event in WV was an easy decision, all our family roots are here. With completely different ties to Marvin’s Mountaintop, and with the departure of All Good, we knew that Marvin’s was definitely the spot to fulfill our dreams. So Clayton and I decided to team up with Marvin and Deep Roots Mountain Revival was created in 2016. Hopefully we can continue to fulfill those dreams for many years to come and Deep Roots will become an event where everyone can fall in love with Marvin’s all over again, just in a different way this time.
Question: What makes Deep Roots Mountain Revival different than other music festivals throughout the East Coast?
Answer: As far as Masontown and Marvin’s Mountaintop..you just have to experience it to understand how special it is. The campsites are incredible, the topography of the land is unique, the views are absolutely stunning, and it’s one of the few festivals with a family-friendly environment. Marvin’s Mountaintop is truly a magical place on the festival scene. What is great about our event, is we have the space to accommodate everyone that attends the event on-site regardless of your weekend long camping choice. If you want to stay in a tent, car camp, or bring an RV you do that all on the property of Marvin’s Mountaintop, we don’t have any need to shuttle people to off-site locations, you just get to wake up and enjoy the event at your leisure. Oh, and the fact that we aren’t owned by big corporate money, we are an old-school Grassroots event! We’re very proud of that.
Question: What is Deep Roots doing to ensure that the event will include local and regional community involvement?
Answer: We have already reached out to the local community and intend to use the resources available to us locally first. Last year we hired a local restaurant owner, who also does catering, to provide Food for the artist and staff. Other local businesses catered the food for VIP as well as provided a Coffee Bar in the VIP Camping. A local business handled all the trash from the event. We partnered with local non-profit, Friends of the Cheat, to help staff the event and organize our kid’s activities. Masontown Volunteer Fire Department will be providing assistance with EMS again this year. We are working with local Hotels and B&B’s to partner up with off site accommodations for those that don’t enjoy camping, and this year we are reaching out to locally sourced food growers to supply product for the vendors at the event. Each year we hope to expand our reach within the community so we can grow together.
Question: What steps are you and your team taking to make sure the festival is environmentally responsible and sustainable?
Answer: We are taking steps to reduce our footprint as much as possible, but as we all know this is an extremely challenging task with an event like this. We are working with a local company to assist us with a recycling program this year, this is something we want to get better at every year we exist, so we will strive annually to improve on this each year. We also want to keep it local, so if there is something we need for our event that we can resource locally, that is what we will do. In addition we encourage attendees to carpool, as well as help us to recycle the trash they create at their camps, if everyone pitches in, we will be successful at creating a responsible, sustainable, environmentally friendly event that we can all enjoy for years to come.